Fundraising tips for charity runners — part 1
Tips to maximise your charity fundraising potential
Having taken the decision to run a race for charity, it's important to know exactly how you are going to go about fundraising. Here's part 1 of our guide to fundraising for charity runners.
If you’re reading this then it’s possible that you've already bagged yourself a place running for charity. Or maybe you're still thinking about what charity challenge to set yourself. Whatever the case, running for charity is an added pressure on top of the running training, but it is nothing to be scared of ...
We know that fundraising can seem like a marathon task, and that’s why we have come up with our handy hints to help you raise the necessary funds and keep the charities doing their good work.
Here is part one dealing with ‘starting out’ with your fundraising and seeking sponsorship.
Starting out fundraising through your running
Start fundraising for your charity as soon as you can
As soon as you know you have a a place, start fundraising. The sooner you start, the more you will collect, and the less pressure you will feel.
Plan your fundraising
Your choice of charity matters
Select a charity whose cause you believe in or feel strongly about. If you are passionate about your charity, that will prove invaluable when you are trying to persuade people to hand over their cash.
Enlist the help of family and friends
Encourage family and friends to help fundraise on your behalf. For best results, try to target organisations, businesses or individuals where you have a useful contact who may be able to pull a few strings.
Know your facts
Ensure you and your fundraising buddies, know specifically where the money will go. For example, '£4,000 buys a dialysis machine' will likely generate more response than a vague indication.
Set an ambitious fundraising target
When asking people to support you, some may ask much you intend raising. If the sum seems an ambitious amount, this may prompt some generous folk to give even more.
List your sponsors in order — preferably the most generous first
Most people don’t know straight away how much they are going to pledge before they commit themselves, but will look at your form to see how much everyone else is pledging. By putting those who you think will pledge most first - even if it's yourself - and hopefully the others will follow suit.
Be ready to prompt sponsors
Be ready to prompt people with an amount for which you would like them to sponsor you. It sometimes pays to be cheeky.
Personalise your running mission
Let people know why are you undertaking this challenge. If you are fundraising for a charity that means a lot to you for a personal reason, then convey this to people. Letting potential sponsors know the reason why you are doing what you are doing, makes request seem more real.
Make it easy for sponsors
A clearly marked out sponsorship form divided into a table format, with name, address or email address, telephone number and pledge amount makes it easy for sponsors to kow exactly what they should be filling in.
Take the face-to-face approach
Target those in charge of budgets
Matched giving schemes
- Improved staff morale and motivation
- Positive PR opportunities
- Creates a feel-good factor among employees about the organization they work for
- Enhances corporate image and reputation
- Encourages a growing sense of social responsibility
Have a high profile
Meet as many potential sponsors as you can. Gain support from your local newspaper or some publicity in your company newsletter or intranet and tell them about your venture.
Be aware of Gift Aid
If you are wondering about Gift Aid from companies, the rules have now changed. Companies can now give to charities from their gross income before tax, so sadly there is nothing left for the charity to reclaim.
It is very important that you make the following clear to all your run sponsors ...
It costs them absolutely nothing to Gift Aid your sponsorship pledge and because charities have computer systems designed to handle the claims, it costs them next to nothing to make their claim. A Gift Aid declaration is simply a statement that the donor is a UK taxpayer who wishes the charity to claim back the tax on the donation. It doesn’t even require a signature. The charities need to record the home address and postcode of the donor in case their tax inspector wants to check out their claims.