• Overview
  • Training plan
  • Discussions

About this challenge

If you’ve recently signed up for a charity challenge or want to know some tips on running an effective fundraising campaign, follow our advice and become a better fundraiser. With our seven tips plus suggested reading, you’ll learn effective strategies that will help you raise the most money you can and help make a real difference to your chosen charity.

 

beginner Training Plan

If you’ve recently signed up for a charity challenge or want to know some tips on running an effective fundraising campaign, follow our advice and become a better fundraiser. With our seven tips plus suggested reading, you’ll learn effective strategies that will help you raise the most money you can and help make a real difference to your chosen charity.

Entry requirements: beginner

Start date:
Anytime
Expected finish time:
Anytime
Duration:
1 weeks
Week 1
Jump to:
Monday
Task

Establish your goals

First things first, you need to establish your goals. If you haven’t already chosen the charity you’re raising money for, then check out our charity listings to find a cause you want to support. Then decide your fundraising target. How much do you want to raise? What are you going to do to get there? What tools are you going to use? How will you engage people?

 

Break down the steps you need to do to make your task more manageable. List everyone who you could contact to help you out - local businesses, sports teams, the local press etc. The more people you get in touch with, the more chance you have of raising awareness and getting the help you need.

 

It’s completely normal to feel a little overwhelmed when you first start your fundraising journey. If you’re planning on running a marathon or taking on another challenge in aid of your charity, there’s the small matter of training and preparing for this alongside actually fundraising - it can seem like a lot! Just remember that ‘failing to prepare is preparing to fail’ and being clear on your aims when you establish your goals initially will only help you in the long run.

Tuesday
Task

Make it personal

People are much more likely to engage and connect with your story if they know why it is that you’re fundraising. Remember that people are moved by personal stories. We’re all human after all and hearing a personal story about why you’re raising money for something that has affected either yourself, your family, friends, colleagues or others in your life will resonate with people and they’ll be more likely to donate.

 

Ask yourself why it is that you are representing this charity? What will people’s support mean to you? Write your story down, share it in a video or if you are raising money to help someone close to you, then ask them if you can use their story in your fundraising efforts. Including as much information on your fundraising page and people will be much more likely to donate.

Wednesday
Task

Wise up about your charity

It’s often said that knowledge is power and this certainly applies to your fundraising efforts. Remember that your donors are not really giving to you, they are giving through you - to the cause you are representing so it’s important that you provide them with all of the information they need to know about the charity. If you speak passionately about your chosen charity, it will show potential donors that your cause is a genuine one.

 

Speak to your chosen charity - they’ll be able to give you answers about how the money you raise is used and how it helps to improve lives. Once you have this information, include it on your donation pages. Maybe you could include an infographic that clearly illustrates how donations make a difference.

Thursday
Task

Think like a donor

To really get the most out of your fundraising, you need to think like a donor. Ask yourself the question - why do donors give money? Because they want to help and make a difference. Because they’ve been inspired by something. Because they have a connection or care about the cause you’re raising money for. Because your story moved them. Make sure that when you reach out to potential donors, your fundraising campaign has these answers.

 

Think about if you were donating money to a cause, what would you want to see? Donors could give their hard earned money to any number of charities so what is it about your cause that will make them choose you? Donors want that feeling of doing something good and want to know that their time or money is helping to make a difference. A great fundraising campaign will help to give them this.

Friday
Task

Use social media

Social media plays a major part in our lives nowadays and when it comes to fundraising, it’s definitely one of the best tools you can use. Social media fundraising pages allow you to connect easily with people and make them feel part of your cause. Through your social pages, you can tell them exactly how your fundraising will make a difference by the use of content, videos, images, blogs, events and more. Encourage donors to share your story with their social network to further expand your reach and hopefully gain more support.

 

You also need to make sure it’s easy for people to donate to your cause on their phones. If they can’t just do it easily on their phone when they’ve been inspired by a post they saw on Facebook, they are less likely to donate. Potential donors also shouldn’t have to dig around your profile to find out how to donate. Make sure it’s clear and simple to do. In short, the easier it is for people to donate, the more likely they are to do it.

Saturday
Task

Get your message everywhere

If you don’t ask, you don’t get - it’s as simple as that. If you want to raise the most money, then you need to spread awareness of your charity and the challenge you are competing for the cause. Utilise different content methods online to engage a wider audience. Create and share video, powerful images, blogs and make sure they all include engaging call to actions to your donation page.

 

Don’t just restrict your campaign to online only but also think about how you can spread awareness of the cause in your everyday life. You could get a sticker for your car, put posters up in local businesses, around your place of work and contact your local press. You could also include a few lines about your cause at the bottom of your email signature, with a link to your fundraising page so that people can easily donate.

Sunday
Task

Say thank you

Saying thank you to those people who are donating their hard earned money to you is one of the most powerful things you can do. Make sure you send them a personal email, write them a letter, give them a call or go and thank them in person.

 

As well as actually thanking them for their donation, let them know what their support meant to you personally. You might also like to keep them updated of your running total and inform them about how the money you’ve raised will be used by your charity and the difference it will make.

 

Everyone loves to feel appreciated and it’s important that you take the time let your donors know how grateful you are. After all, without them, your fundraising total would still be on zero!

Week 1
Jump to:
Have you already completed this?