- Event Charities
About the Event
The Virgin Money London Marathon is one of the best mass participation marathons and takes place around the streets of London, culminating in the finish line in front of Buckingham Palace. The annual event, which began in 1981, takes in many of London’s famous sights around the course. Entry to the Virgin Money London Marathon takes place through a ballot system due to the large number of people wishing to run the event each year. Due to the popularity of the event, the ballot is quickly filled. Ballot entries open around May and the results are announced in early October. If you don't secure a place in the ballot or haven't been able to enter before it has closed, you may still be able to run the marathon with a charity entry place. If you do secure a place through the ballot, you can still put it to good use by running for charity as a ballot place runner.