Privacy Policy

This policy was last updated March 2024.

Thank you for visiting (the “Website”). Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used by the Website.

For the purpose of the General Data Protection Regulation (the Regulation), the data controller is Realbuzz Group Ltd of Office 9, Shiftworks, 14 Upper Northgate Street, Chester CH1 4EE, United Kingdom

If you have any questions or requests surrounding how we process your personal data, please contact


Terms of Use

Your use of the Website is subject to the terms of this Privacy Policy (“Privacy Policy”) and the Website’s Terms of Use, so please read this Privacy Policy and the Website’s Terms of Use before using the Website. This Privacy Policy is incorporated into, and part of, the Terms of Use (the “Terms of Use”), which governs your use of this Website in general.  By visiting the Website, you are accepting and consenting to the practices described in this Privacy Policy.


Personal information

As the protection of your privacy is of the greatest importance to us, we have created this Privacy policy to communicate our practices regarding the collection and dissemination of ‘personal information’ that can be linked to a specific individual, such as a name, address, gender, phone number, email address, or any other information provided to us by users who have subscribed to our email communications. You do not have to share personal information to use the Website. The Website does not collect personal information about people without their permission. This Privacy Policy does not apply to entities that we do not own or control, such as third-party advertisers, sponsors, licensors, licensees, and service providers. We are not responsible for the information practices of any of these or other third-party sites, advertisements or links that may appear on our Website.


How we collate and use personal information

The Website gathers personal information by means of the following methods:

When you subscribe to our email newsletters; when you reserve a place entry at a partner event; when you register interest in a partner event; when your register interest to partner with us as a charity, brand, company or creator. You may also give us personal information when you correspond with us by phone, email or otherwise. When you access the Website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Your personally identifiable information is stored within a secure environment. Personally identifiable information will be gathered and stored in the SAB (Shared Authentication Backend) during your first registration to a SAB associated website/event.

Any subsequent registrations with websites or event organisers who have also registered with us, the SAB will access your personally identifiable information.

In doing so this will access the SAB, which will then populate/pre-fill the registration forms for the associated website/ a particular event organiser.

Consequently, the only personally identifiable information, which is transferred to any associated website/race organiser, is information authorised by you for that particular associated website/event organiser after a process of authentication and authorisation.

This means your personal data may be transferred and stored in multiple geographical locations. By agreeing to the terms of this Privacy Policy you consent to the transfer of your personal data to such countries.

We will only send you email newsletters if you have given us your direct consent or if we have identified a legitimate interest in doing so. We will always balance your own interests and any impact on you when processing your data for the purpose of sending email newsletters. You may immediately unsubscribe from email newsletters at any time by following the process outlined below. In order to provide you with improved, relevant content, we compile information about email response and website usage. This information helps us to better understand our email subscribers’ site usage patterns and also what types of content and information may help improve your user experience on the Website.

To improve our online services the Website periodically performs statistical analyses of aggregate user behaviour and characteristics in order to measure interest in and use of various areas of the website and to use such information to improve on the ability to serve you better.

The personal information we gather from subscribers to our email newsletters (including email addresses) is not shared with other organisations or third parties without permission. The Website is extremely protective of the information gathered through its email subscriptions. Provided you have given your consent, we may from time to time i) send out emails on behalf of like-minded organisations, but we do not provide them with access to any other personal information, or ii) share your data with other carefully selected organizations for the purposes of contacting you about products and services that we think we may be of interest to you.

Below is an outline of ways which we process your data and our lawful basis for doing so.



Type of data

Lawful basis for processing including legitimate interest to do so

To complete your reservation of an event entry




Legitimate interest

To accept your registration of interest in an event




Legitimate interest

To accept your registration to partner with us (representative of a brand, corporate organisation, creator, charity etc)




Legitimate interest

To provide website functionality and user tools





Legitimate interest

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, data handling and reporting)








Our legitimate interests to run our business, provision of administration and IT services, network security, to prevent fraud or prevent access to the data we hold


Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and to measure or understand the effectiveness of the advertising we serve to you







Marketing and Communications





Our legitimate interests to run our business, keep our website and marketing relevant and updated, develop our business and inform our marketing strategy

To make suggestions and recommendations to you about services/ products that may be of interest to you










Our legitimate interest to develop and grow our business

To send you marketing communications (email newsletters)

Marketing and Communications







Legitimate interest



Our purpose for holding your personal information

Our lawful basis for holding your information is that you have provided consent to process your personal data for the purposes of provided site functionality. You may withdraw consent for processing of your data at any time.

 How long we keep your personal information

We will continue to process your personal data to provide website services until you withdraw your consent for us to do so, which you can do at any time.

How we protect your personal information

The Website has security measures in place to protect against the loss, misuse or alteration of the information under our control. Our web server is located in a locked, secure environment.

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorised access, maintain data security, and correctly use the information we collect online. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Security of the Website

We use the latest security technology to protect your personal information. When you enter your personal details in the checkout pages of you are in a secure website. Most browsers display a small padlock symbol on your browser to reassure you this is secure. It is your responsibility and not that of the Website to ensure your browser is up-to-date and has the relevant security patches. Most web browsers will display a message too, stating that you are entering into a secure website. No security measures are perfect or impenetrable. Due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.


Collection of personal information by third-party sites and sponsors

Where we provide links to third party websites (whether or not they are affiliated with the Website and even if the Website branding appears on these sites), such websites are not controlled by us and are not covered by this Privacy policy. These links are provided for your convenience only. If you access these sites by using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy. Although where possible we endeavour to ensure that the site operators abide by our Privacy policy, we cannot guarantee that they will and you are advised to check the privacy policy of such third parties before providing information to them.

The use of cookies

To enhance your experience of the Website, all of our web pages use "cookies." Cookies are text files we place in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.


We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalise your experience of the Website (e.g. to recognise you by name when you return to the Website), save your password in password-protected areas, and enable you to use shopping carts. We also may use cookies to offer you products of potential interest in emails. If you do not wish to receive cookies, or want to be notified of when they are placed, your browser may permit you to do so. However, this will inhibit the functionality of the Website on your browser.


We use the following cookies:


  • Strictly necessary cookies,These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies.These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.


Email and email newsletter communications

We will not contact you via email for any purpose except in the following circumstances; you are subscribed to the regular newsletters, you are in breach of the Website Terms of use, maintaining our subscription and unsubscription lists, communicating with you in the event of a change in the ownership of the Website or its business, or notifying you of our special offers or changes to the Website, business practices, Terms of use or Privacy policy, unless (i) we are required to do so by applicable law or pursuant to a court or similar order; (ii) as deemed necessary, in the Website’s discretion, to protect the legal rights or the property of the website, a member or third party, or to prevent personal injury; or (iii) you have provided your consent for us to do so.


How you receive email newsletters from the Website

You will only receive email newsletters from the Website in the following circumstances: you are a subscriber to the newsletter and/or Website or one of our associate sites (unless you have unsubscribed), and/or you signed up to receive newsletters via one of our competitions or at an event or expo (unless you have unsubscribed). We use HubSpot as our marketing automation platform, and your data will be processed in accordance with their legal policies.


How we track HTML newsletters

The Website makes use of both "open-tracking" and "click-tracking" in our HTML newsletters (i.e. emails that contain text and images). Open-tracking allows us to find out how many people have viewed our email newsletters and click-tracking allows us to find out which links in the newsletter were clicked on. This helps us to refine and improve the editorial content of the Website’s newsletters, and to provide you with relevant information. We may also use predicted demographic data to show specific content to targeted audiences in our HTML newsletters. If you would prefer to opt out of this you may do so by contacting us directly.


How to unsubscribe from mailing lists

All email newsletter comms provide information on how to unsubscribe quickly and easily. All emails sent out contain a link to unsubscribe excluding rare transactional service communications sent to runners, charity partner or other partners who are Clients of realbuzz. You may update, subscribe or unsubscribe to any newsletter or email communication at any time.


To opt out of receiving communications from the Website please click the 'unsubscribe' link at the bottom of the email newsletter. This link enables you to either update your email subscription or to unsubscribe from all email subscriptions.


Third-party advertisers

The Website allows other companies, called third-party ad servers or ad networks, to serve advertisements within the Website. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Website. They may also use other technologies (such as cookies) to measure the effectiveness of their advertisements and to personalise the advertising content you see.


The Website does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific programme or feature for which you will have the ability to opt in or opt out. However, please note that if an advertiser asks the Website and/or app to show an advertisement to a certain audience (for example, men aged 18-34) or audience segment (for example, men aged 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Website, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.


Legal requirements

Notwithstanding anything to the contrary, the Website may release your personal information to third parties: (a) in order to comply with any applicable law, regulation, search warrant or court order; or (b) in special cases, when we believe it is necessary to share information in order to investigate, prevent or take action regarding any illegal or unauthorised activities, suspected fraud, situations involving potential threats to the physical safety of any person or violations of the Website’s Terms of Use.  If we are required or compelled to disclose your user information by a government authority, we may attempt to notify you of such disclosure if we are permitted to do so by law.


Updating your personal information

It is important that you keep us updated with your most current contact information, especially if you are a customer of realbuzz; i.e a runner, charity or organisation. Runners can contact for help updating their information and charities or partners can contact


Third party personal information

You must not disclose personally identifiable information relating to any third party on the Website unless you have their express consent to do so.


Access to your personal information

Your personally identifiable information will be held and used by us in accordance with this Privacy policy and UK data protection legislation. You have a right to access the personally identifiable information that is held about you. To obtain a copy of the personally identifiable information the Website holds about you please contact us.


Your personal data rights

If at any point you believe that the personal information we hold on you is incorrect, you want us to correct or delete that information, or you no longer want us to hold that information or contact you, you can exercise your rights under the current Data Protection laws. These rights include:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object

For more information about your personal data rights please visit the Information Commissioner Office website at:


Making a complaint about how your personal data is being held or processed

If you wish to raise a complaint on how we handle your personal data, you can contact by writing to Realbuzz Group Ltd of Office 9, Shiftworks, 14 Upper Northgate Street, Chester CH1 4EE, United Kingdom or by email on


If you are not satisfied with our response, you can make a complaint to the Information Commissioner’s Office (ICO). Their Helpdesk number is 0303 123 1113.


Privacy notice updates

We may update this policy at any time at our sole discretion. The date of update will be displayed at the top of this page.


How to contact us

If you have any questions or concerns about this Privacy policy please contact us at